Attracting sports fans to subscription based and pay per view models is foreign to Australian’s who largely consume sport through free to air (FTA) television. In 2009 we were challenged to develop a communications platform that would enable FOXTEL’s pay-per-view channel MAIN EVENT penetrate a largely protected market.

Through largely above the line PR, THM Sport has delivered outstanding results for both boxing promoters and FOXTEL.

Heading into 2015, THM Sport has delivered 32 world title boxing events working with some of the biggest names in the boxing world. Our results speak for themselves:

MARCH 2009 – MUNDINE V GEALE I
78,000 pay-per-view sales
(45% higher than pre fight predictions)

DECEMBER 2009 – GREEN V JONES JR
110,000 pay-per-view sales
(300% over pre fight predictions)

AUGUST 2010 – WOOD V MUNDINE
65,000 pay-per-view sales
(23% over pre-fight predictions)

JULY 2011 – TARVER V GREEN
72,000 pay-view sales
(11% over pre fight predictions)

SEPTEMBER 2012 – STURM V GEALE
18,000 pay per view sales
(10% over pre fight predictions)

JANUARY 2013 – GEALE V MUNDINE II
82,000 pay-per-view sales
(78% over pre fight predictions)

JULY 2014 – GOLOVKIN V GEALE
17,000 pay per view sales
(12% over pre fight predictions)